One of the great benefits of Competitive Intelligence, which comprises the analysis of competitors, is the integration of these analyzes with the company’s Strategic Plan.
In this implementation, data from a market research were used, which mapped the participation of the main manufacturers, prices and production volumes, segmented by large regions (Americas, Asia Pacific, Europe and Africa) and also by the countries with greater representation in these regions. .
With this mapping, we started a SWOT analysis with the sales teams, identifying opportunities and threats in relation to competitors in each region, establishing strategic actions to gain market share. The actions were quantified, with simulations of the competitors who would be affected. Strategic actions were integrated into product development and manufacturing planning.
This data structuring was designed to allow simulations of real-time scenarios.
Competitive Intelligence and Strategic Plan definitions
