MARKET SURVEY

Collecting market data in the right way, can be a competitive differentiator in companies.
Planning does not always consider aspects necessary for correlation or root cause attribution analysis for the issues being investigated.
Statistical methods for sampling, degree of confidence and more precise directions are some of the care to provide more results.

Solutions

In addition to good practices in research planning, there are specific methodologies to rank attributes (Max-Diff) and assess which are the main criteria for consumer decision (Choice Design).
By combining market research with historical company data, it is possible to create excellent models and action plans to:

  • Increase in Market Share (%),
  • New Product and/or Service Acceptance Index (%),
  • Increased Profitability (%),
  • Reposition the Portfolio of Products and Services versus the Competititors ($),
  • Prioritize features in Product Development ($), among many other themes.
Project Management
Artificial Intelligence Models
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